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COMPANY HISTORY AND OVERVIEW
In the late 1970s, Simon Bergson started his business as the
owner-operator of a small beverage center in lower Manhattan, New York City. He
had a goal of someday becoming a franchised distributor, buying directly from
brewers and representing those brands in the New York City marketplace.
Following is a brief chronology of the growth and development of Manhattan
Beer Distributors.
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1978
- 1980 |
The Rheingold Brewery closes, enabling Simon Bergson to obtain
the local distribution rights to sell Carling Black Label and Tuborg.
Thus, Manhattan Beer Distributors is born.
Operating out of a 4,000 square foot warehouse with one sales
manager, four salesmen and a fleet of three used trucks, the company
achieves sales in excess of 100,000 cases in its first year.
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1981-
1987 |
The success of this young company is recognized by prominent
national suppliers like the Joseph Schlitz Brewing Company, the
Pabst Brewing Company and the Ernest & Julio Gallo Winery. As a
result, brands such as Old Milwaukee, Old Milwaukee Light, Schlitz
Malt Liquor, Pabst Blue Ribbon, Old English 800 and Bartles & James
wine coolers were added to the portfolio.
As Manhattan Beer Distributors’ reputation for being one of the
leading and most aggressive distributors in the industry continues
to grow, regional brands like Genessee and Rolling Rock are
acquired.
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1988
- 1997 |
After four different warehouse moves – each time to a larger
facility – Manhattan Beer Distributors is appointed the Master
Distributor for the State of New York for the Mexican import, Corona
Extra. With the addition of Corona Extra, Manhattan Beer
Distributors expands its direct distribution efforts to Long Island.
Pete’s Brewing Company, Boston Beer Company, and Bacardi Breezers
are added to the portfolio and Manhattan Beer Distributors expands
to Westchester, Rockland and Putnam Counties.
The company flourishes as its leading brands grow: Corona Extra has
four consecutive years of +40% growth; Rolling Rock is established
as a niche alternative to Budweiser; Samuel Adams and Pete’s account
for 75% of the region’s craft beer sales.
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1998
– 2007 |
Manhattan Beer Distributors acquires the rights to Coors and
expands to Orange, Sullivan, Dutchess and Ulster Counties.
Manhattan Beer Distributors becomes the first private company in the
northeast to convert a portion of its diesel fleet to compressed
natural gas, with the goal of reducing pollution.
Manhattan Beer Distributors completes the installation of rail into
four of its five facilities, thus creating a better, more efficient
delivery system, lessening traffic congestion and further reducing
pollution.
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Today,
Manhattan Beer Distributors directly services over 23,000 accounts in
fifteen counties in the metro New York area. Employing more than 1,400
people, we operate out of over 1.2 million square feet of warehousing,
which is strategically located throughout our distribution area. With our
fleet of over 300 delivery vehicles, we are able to deliver over
28,000,000 cases with the goal of providing the highest levels of sales and
service to our valued customers.
Simon Bergson
President and CEO
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